Scientific anglers

Scientific Anglers was founded by friends and anglers Leon Martuch, Clare Harris and Paul Rottiers, in 1945. Over the years SA has become known as the most innovative and technically advanced manufacturer of fly fishing lines in the world. Year on year the fly fishing industry looks to SA for the latest advancements in line innovation, continually acknowledging SA as the benchmark for all others to follow. We were brought on to create a new identity as well as refresh the packaging for their line of products.

 

Studio: United DSN
Creative direction: Lawrence Haggerty, Andy Johnson
Designers: Jhomy Irizaba, Akira Yasuda, Gino Santoro

 
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