Gino Santoro

Realtree has dominated the hunting camo market for over 30 years. In 2018 they made the natural transition into the world of fishing. To do this, they had to ensure that the equity and strength of the Realtree brand were maintained while being positioned appropriately to speak to the diverse types of fishing channels of business.

Studio: United DSN
Creative direction: Andy Johnson, Lawrence Haggerty
Designers: Gino Santoro, Akira Yasuda