Gino Santoro

Powerade was looking to recruit new consumers away from Gatorade by repositioning the brand to disrupt its #2 challenger position. The solution: create a campaign that leverages the core DNA, power.

Image disclaimer: This was a concept presented to Powerade as a business pitch. All images belong to their rightful owners and was pulled from online sources for concept purposes only.

Studio: United DSN
Creative direction: Lawrence Haggerty
Designer: Gino Santoro