Gino Santoro

EOTech sought to gain valuable market share and increase its brand recognition from its established rank amongst the small arms holographic/red dot sight category. That meant targeting the brand system as a whole, in terms of the over arching identity, to address all brand touch points, which included revisiting the logo and all other subsets of design and development that EOTech would undertake in the future moving forward.

Studio: United DSN
Creative direction: Andy Johnson, Lawrence Haggerty
Designers: Akira Yasuda, Gino Santoro